Schlagwort-Archive: Contentual

The Why needs perspectives

The answer to Why is not an easy thing, because it leads to different results due to the different perspectives. With the development of a new product, various aspects of a solution must be questioned. Imagine an app for your smartphone that generates new ideas for your business based on the own online activities. The freemium version offers one idea per day. The paid version has additional features and collects between 0.1 $ and 5 $ for each additionally retrieved idea depending on the contract. Why should you invest money in the development of this app? Why do you need certain functions? Why should customers subscribe to the paid version? To assess the viability of the draft, a set of perspectives can be used. This provides more comprehensive insights into the Why.

In the following, several perspectives are used to understand “Why” the described app makes sense. In addition, there are still “infinite” more other aspects that may be relevant. Let’s look at the draft out of some basic perspectives.

  • Customer Perspective
    Customers love Freemium, because they do not have to commit to anything and can use for free more or less of the benefits of the offer. One idea per day adds up to 365 free ideas that allow a real assessment of the benefits. The consideration of the personal attitudes delivers results, which are worth knowing for everybody. Of course, the professional wants to be able to get more needs-oriented ideas. Flexible payment models serve these various needs. If one of the ideas comes to fruition, then the subscription is financed for a long time.
  • Contentual perspective
    The challenges are the topics and the approach to avoid the repetition of ideas. In the freemium version, the Internet activities are evaluated and condensed to one new idea per day. In the professional environment, more settings are needed to align the target area to a current task. Other features are available, such as tracing previous ideas. Evaluations have shown that ideas can be generated without limits.
  • Social perspective
    An important task will be the dispelling of the concerns of individual users, who feel being observed through assessing their Internet activity. They overlook the fact that these traces persist in the net in any case and that they get for the first time the opportunity to use these traces for themselves. The spared time, the advancement of the business and the increased reputation, which is generated by the ideas, should quickly let them be open for conviction.
  • Technological perspective
    This cloud-based service operates based on big data that is already used by major online retailers. You get additional purchase proposals, when you buy a CD appears “Other buyers, who bought this CD …” The main difference of the app is the controllable semantic evaluation, which generates more and more ideas, and does not serve as a sales hook to buy something. The features can be set in a unique way with the special, multilingual meaning engine. The corresponding patent has already been granted.
  • Economical perspective
    It is common to attract large user groups via freemium offers. The business case assumes that 10% of the free accounts book the paid packages subsequently. This results in revenues that bring the project into the profit zone within three years. Analysts concluded that the effect of conditioning will be driven by the usable ideas that will motivate users to stay an active member for a long time. A small, solvent group will be interested in elaborate additional offers. The critical tipping point is reached after two years. Thereafter, the main task will be to ensure availability and to continuously expand the offer.
  • Political perspective
    So far, the introductory provisions allow a cross-border exchange of ideas. Should there be a tightening of customs regulations, then the supply can be easily nationalized, i.e. the programs are set up nationally and need therefore no longer operating across borders. There are no disturbing distortions to competition since it stimulates the business of key competitors, like consultants and creative firms. The results of the app consist of short ideas, which create comprehensive consulting services for the implementation. The use in crisis regions and authoritarian states could be difficult because the network access is not guaranteed.
  • Legal perspective
    The data that is used consists of the data tracks that the user creates in the net. In principle this data belongs to the users. The ideas that are generated by the app are public domain and can be used free of charge by the users. It is planned to include a legal verification in a premium version. The product liability of the offers resulting from the ideas remains with the manufacturer. From a legal point of view nothing speaks against the app.
  • Ecological perspective
    The impact on the environment is mainly determined by the operation of the data centers – air conditioning, electricity, the fuel of the emergency power generators. The actual ideas are not polluting per se. Ecologically questionable ideas are filtered out to the extent that environmental damage is minimized on a non-dogmatic level, e.g. waste of natural resources and non-recyclable waste is avoided by default. The app has a positive effect on CO2 footprint of the idea scouts, who limit their research to the net.
  • Own perspective
    The developers have reported that they are proud having found these resourceful algorithms, since more and more ideas are needed in the future to make small businesses viable. For them, the program is a contribution to the world of work of tomorrow and after-tomorrow. They already have plans for much more extensive analysis capabilities. The positive attitude of the involved people promises long-lasting momentum for the development of new features.

Bottom line: Of course, the story is fake news. But, the example clarifies that looking at a new product out of only one perspective, e.g. the business case, is inadequate. Additionally each of the indicated perspectives has its purpose. For this reason, it is always beneficial to change your standpoint, to put on a new hat, to walk in the moccasins of others in order to get to an overall assessment. Only then, one perceives the actual potentials and is able to recognize the challenges at an early stage. In order to get better, the Why needs perspectives.

Momentum always evolves from within

The readiness to stand up for something cannot be stipulated. At best, you can try to extort fulfillment with sanctions. However, this works only for simple, rather uncreative results. If individuals should develop commitment, nothing else remains, then providing an activating framework that creates the desire to engage inside of the people. Momentum always evolves from within.

Commitment02

Despite this fact executives wish for possibilities of awaking this momentum inside the employees. Three basic starting points are available: formal, contentual and personal flywheels.

  • Formal flywheels
    With formal measures that are tailored to the company, employees can be activated. Acceptance can evolve with collaboration guidelines, role clarity, leadership and sponsorship tools. The collaboration guidelines that should be available in the context of governance include defined reporting processes, the organizational interaction, employee participation and similar. Role clarity is achieved by documenting the essential roles with their tasks, authorities and responsibilities. The leadership tools are characterized by transparent evaluation systems, clear leadership style, target agreements, feedback talks and similar tools. The sponsorship tools are not only for commitment amplifying, but also for increasing the sustainability. This includes training and skill management, career development programs as well as performance-oriented incentives. In daily business it is easier for the target group to commit based on the appropriate amplifiers.
  • Contentual flywheels
    The topic-oriented approaches are the most diverse that result from the field of work. They include various, interesting tasks, focus on reputation-enabling elements, visibility as well as challenges that maintain autonomy, are innovative and support changes. Interesting tasks appeal the individual interests of an employee. The variety of opportunities comes from cross-functional project alternatives that allow a broadening of knowledge. Reputation-enabling elements, like certifications and employee diploma, should be integrated into the measures. Visibility is realized by an open communication style of the content. Challenges emerge from new topics, cross-functional and personal responsibility. Take a look at your initiatives from the perspective of your teams and make your tasks more attractive.
  • Personal flywheels
    Personal approaches for amplification are the most sensitive, because they are tailored to the interests of individuals that are triggered by internal controlling convictions. They are created by feeling of self-efficacy, justice, satisfaction and curiosity. Internal controlling convictions are provided by alternatives, creative and decision freedom. Self perceptible authority (self-efficacy) results from recognition of existing skills and personal offers. Justice is transferred by transparency, fairness and legal certainty. Satisfaction results from a desired integration of the target group into the overall organization and the creation of an attractive identity. Curiosity can be satisfied by an appropriate exchange of information. Consider personal incitements and leave enough space for the creativity of the individual people.

Bottom line: Even if you do not have direct influence on the readiness of the employees, there are sufficient starting points available for the organization of an activating framework. The formal flywheels should be already intuitively used in day to day business. The contentual flywheels result from the zest for action of the client, if he is appropriately on fire. The personal flywheels are the most complex, since you have to be actively interested in the people and their needs. Momentum always evolves from within – particularly with the appropriate stimuli from the outside.