![\"Ansprache\"](\"http:\/\/memecon.info\/wp-content\/uploads\/2014\/01\/Ansprache.jpg\")
<\/a><\/p>\nThey need regularly formulations that let them appear in positive light. The following approaches are used, if the actual news is mediocre or even bad.<\/p>\n
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- Proclaiming normality
\nSometimes things happen that do not correspond with expectations. Then, they simply make normality out of the current situation. \u201eIt is completely normal that\u2026 \u201c<\/li>\n - Focusing on positive results
\nAt the end of a project a positive impression evolves by describing the results and by concealing shortcomings.\u00a0 They make successful partial results to the overall success of the project. \u201cWe achieved the following results.\u201d<\/li>\n - Demonstrating decisiveness
\nThey show resoluteness by deciding explicitly something banal and emphasizing it. The target group will mainly remember the decisiveness – \u201eWe decided unanimously to reflect about further steps\u201c<\/li>\n - Complaining about the lack of information
\nThey do not want to face a negative fact. In this case they doubt the existence of the problem due to the lack of information. \u201cWe are lacking the complete information.\u201d<\/li>\n - Planning pro-active action
\nIf the truth cannot be denied, they announce a plan that will provide new insights in a near future. \u201eWe installed a task force for\u2026 \u201c<\/li>\n<\/ul>\nIf you do not want to lose your credibility, be more specific and avoid these vague formulations.<\/p>\n