{"id":2433,"date":"2019-10-12T16:05:32","date_gmt":"2019-10-12T16:05:32","guid":{"rendered":"http:\/\/www.memecon.info\/?p=2433"},"modified":"2023-05-29T20:10:13","modified_gmt":"2023-05-29T20:10:13","slug":"color-the-third-gateway-into-the-mind-of-the-audience","status":"publish","type":"post","link":"https:\/\/www.memecon.info\/?p=2433","title":{"rendered":"Color &#8211; the third gateway into the mind of the audience"},"content":{"rendered":"<p><strong><span style=\"color: #3366ff;\">Hint<\/span>! <\/strong><em>This text only unfolds its full effect in color.<\/em><\/p>\n<p>Colors are an indirect, personal world of experience. Depending on the light source and its wavelength, the surfaces reflects in unexpected colors. Blue light lets blue, red light red and yellow light lets yellow disappear. The unconscious processing of colors sometimes leads to surprising effects.<\/p>\n<p>Experience the difference.<\/p>\n<ul>\n<li>Read section 1 of the illustration aloud!<br \/>\nThe text can usually be read fluently.<\/li>\n<li>Make a second attempt with section 2!<br \/>\nAlthough the lyrics have the same length, something is different. If you have not noticed the difference, read the two sentences again and pay attention to the required time.<\/li>\n<li>Finally read the words in section 3 aloud!<\/li>\n<\/ul>\n<p>Since we process the perceived colors unconsciously in another area than the conscious thoughts, you may have noticed some irritations &#8211; e.g. a faltering reading flow.<\/p>\n<p><a href=\"https:\/\/www.memecon.info\/wp-content\/uploads\/2019\/07\/Farbentexte-en.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-2434\" src=\"https:\/\/www.memecon.info\/wp-content\/uploads\/2019\/07\/Farbentexte-en-300x230.jpg\" alt=\"\" width=\"607\" height=\"465\" srcset=\"https:\/\/www.memecon.info\/wp-content\/uploads\/2019\/07\/Farbentexte-en-300x230.jpg 300w, https:\/\/www.memecon.info\/wp-content\/uploads\/2019\/07\/Farbentexte-en-768x590.jpg 768w, https:\/\/www.memecon.info\/wp-content\/uploads\/2019\/07\/Farbentexte-en-624x479.jpg 624w, https:\/\/www.memecon.info\/wp-content\/uploads\/2019\/07\/Farbentexte-en.jpg 835w\" sizes=\"auto, (max-width: 607px) 100vw, 607px\" \/><\/a><\/p>\n<p>The influence of color takes place constantly &#8211; in every reading, in every picture, in every film, so in every artifact. For this reason it makes sense to be aware of these effects. The following colors are basic colors, which do not result from mixing colors, as for example <strong><span style=\"color: #339966;\">green<\/span> <\/strong>results from mixing <span style=\"color: #3366ff;\"><strong>blue<\/strong> <\/span>and <span style=\"color: #ffff00;\"><strong>yellow<\/strong> <\/span>\ud83d\ude09<br \/>\n<span style=\"color: #ff0000;\"><strong>(Attention! <\/strong>The following counts for many, but not for all.)<\/span><\/p>\n<ul>\n<li><span style=\"color: #ff0000;\"><strong>Red<\/strong><\/span><strong><br \/>\n<\/strong>Red is a high-energy color &#8211; in a positive and a negative sense. It attracts attention and stimulates. For many it is attractive, arouses desire and passion and is usually attributed to love. At the same time it stands for aggression, danger and the forbidden.<br \/>\nRed is suitable, wherever interest should be awoken &#8211; as a hint or warning.<\/li>\n<li><span style=\"color: #ffff00;\">Yellow<\/span><strong><br \/>\n<\/strong>Yellow is a disturbing color &#8211; with positive and negative symbolic effects. On the one hand it strengthens an optimistic mood, promotes creativity and prepares pleasure. On the other hand it represents jealousy and envy, poison and gall. Traditionally, pariahs were marked with yellow signs, such as the Jewish star.<br \/>\nYellow is useful in a pleasant, life-affirming environment. In a not-so-positive context, it seems obtrusive.<\/li>\n<li><span style=\"color: #3366ff;\"><strong>Blue<\/strong><\/span><strong><br \/>\n<\/strong>Blue is the most popular color in Germany, although it does not affect quite emotionally. Its objectivity creates trust, reliability and strength &#8211; business images are predominantly bluish. At the same time, blue creates distance through its cool insensibility.<br \/>\nBlue is appropriate, when competence, reliability and calmness are to be conveyed.<\/li>\n<\/ul>\n<p>Bottom line: The color enters the audience&#8217;s mind through the back door. The individuals do not notice that they are receiving additional messages via the sense of color. The effects described will not happen in everyone to the same extent or sometimes even quite differently &#8211; especially in other regions of the world. With the above examples, you could experience the normally unconscious effects. The three primary colors seldom appear in their pure form and our color perception may vary. Therefore, it is not possible to define a reliable programming guideline for the design of content. However, you should avoid certain gaffes (e.g. red for a Call to Act) in order not to undermine your message. Eventually, colors are the third gateway into the mind of the audience.<\/p>\n<div class=\"shariff shariff-align-left shariff-widget-align-left\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button xing shariff-nocustomcolor\" style=\"background-color:#29888a\"><a href=\"https:\/\/www.xing.com\/spi\/shares\/new?url=https%3A%2F%2Fwww.memecon.info%2F%3Fp%3D2433\" title=\"Bei XING teilen\" aria-label=\"Bei XING teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#126567; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 25 32\"><path fill=\"#126567\" d=\"M10.7 11.9q-0.2 0.3-4.6 8.2-0.5 0.8-1.2 0.8h-4.3q-0.4 0-0.5-0.3t0-0.6l4.5-8q0 0 0 0l-2.9-5q-0.2-0.4 0-0.7 0.2-0.3 0.5-0.3h4.3q0.7 0 1.2 0.8zM25.1 0.4q0.2 0.3 0 0.7l-9.4 16.7 6 11q0.2 0.4 0 0.6-0.2 0.3-0.6 0.3h-4.3q-0.7 0-1.2-0.8l-6-11.1q0.3-0.6 9.5-16.8 0.4-0.8 1.2-0.8h4.3q0.4 0 0.5 0.3z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button linkedin shariff-nocustomcolor\" style=\"background-color:#1488bf\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.memecon.info%2F%3Fp%3D2433\" title=\"Bei LinkedIn teilen\" aria-label=\"Bei LinkedIn teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#0077b5; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#0077b5\" d=\"M6.2 11.2v17.7h-5.9v-17.7h5.9zM6.6 5.7q0 1.3-0.9 2.2t-2.4 0.9h0q-1.5 0-2.4-0.9t-0.9-2.2 0.9-2.2 2.4-0.9 2.4 0.9 0.9 2.2zM27.4 18.7v10.1h-5.9v-9.5q0-1.9-0.7-2.9t-2.3-1.1q-1.1 0-1.9 0.6t-1.2 1.5q-0.2 0.5-0.2 1.4v9.9h-5.9q0-7.1 0-11.6t0-5.3l0-0.9h5.9v2.6h0q0.4-0.6 0.7-1t1-0.9 1.6-0.8 2-0.3q3 0 4.9 2t1.9 6z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.memecon.info%2F%3Fp%3D2433\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; background-color:#3b5998; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 18 32\"><path fill=\"#3b5998\" d=\"M17.1 0.2v4.7h-2.8q-1.5 0-2.1 0.6t-0.5 1.9v3.4h5.2l-0.7 5.3h-4.5v13.6h-5.5v-13.6h-4.5v-5.3h4.5v-3.9q0-3.3 1.9-5.2t5-1.8q2.6 0 4.1 0.2z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button flipboard shariff-nocustomcolor\" style=\"background-color:#373737\"><a href=\"https:\/\/share.flipboard.com\/bookmarklet\/popout?v=2&title=Color%20%E2%80%93%20the%20third%20gateway%20into%20the%20mind%20of%20the%20audience&url=https%3A%2F%2Fwww.memecon.info%2F%3Fp%3D2433\" title=\"Bei Flipboard teilen\" aria-label=\"Bei Flipboard teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#f52828; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"24px\" height=\"24px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#f52828\" d=\"M0 0h8v24H0V0zm9 9h7v7H9V9zm0-9h15v8H9V0z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.memecon.info%2F%3Fp%3D2433&text=Color%20%E2%80%93%20the%20third%20gateway%20into%20the%20mind%20of%20the%20audience\" title=\"Bei X teilen\" aria-label=\"Bei X teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#000; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#000\" d=\"M14.258 10.152L23.176 0h-2.113l-7.747 8.813L7.133 0H0l9.352 13.328L0 23.973h2.113l8.176-9.309 6.531 9.309h7.133zm-2.895 3.293l-.949-1.328L2.875 1.56h3.246l6.086 8.523.945 1.328 7.91 11.078h-3.246zm0 0\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Hint! This text only unfolds its full effect in color. Colors are an indirect, personal world of experience. Depending on the light source and its wavelength, the surfaces reflects in unexpected colors. Blue light lets blue, red light red and yellow light lets yellow disappear. The unconscious processing of colors sometimes leads to surprising effects. Experience the difference. Read section 1 of the illustration aloud! The text can usually be read fluently. Make a second attempt with section 2! Although the lyrics have the same length, something is different. If you have not noticed the difference, read the two sentences again and pay attention to the required time. Finally read [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[26,4],"tags":[2577,2578,2579,2580,2575,2576],"class_list":["post-2433","post","type-post","status-publish","format-standard","hentry","category-communication","category-english","tag-blue","tag-color","tag-gateway","tag-mind","tag-red","tag-yellow"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.memecon.info\/index.php?rest_route=\/wp\/v2\/posts\/2433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.memecon.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.memecon.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.memecon.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.memecon.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2433"}],"version-history":[{"count":2,"href":"https:\/\/www.memecon.info\/index.php?rest_route=\/wp\/v2\/posts\/2433\/revisions"}],"predecessor-version":[{"id":4282,"href":"https:\/\/www.memecon.info\/index.php?rest_route=\/wp\/v2\/posts\/2433\/revisions\/4282"}],"wp:attachment":[{"href":"https:\/\/www.memecon.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.memecon.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.memecon.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}