Globalization does not only mobilize goods and people, but also values and laws. This brings up the question of the
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The choice of words determines the first impression of the listener. The different terms that are available, vary around neutral
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Imagine that six blind Indians encounter regularly an elephant. By coincidence, they always stand at the same place besides this
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Around the world over 8.7 million trademarks, patents, industrial design use and design patent were registered in 2010. These are
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In times of the continuous production and distribution of news, the attention of the target group is the most important
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Growth evolves in enterprises towards the one, determining key figure. All efforts serve only to increase profit, revenue, market shares,
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Transnational enterprises develop, produce and sell their deliverables worldwide. For this purpose, they need a self-understanding that integrates different ways
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This blog offers comments on economic, political and social topics in irregular intervals. Target groups are executives and employees of
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