Schlagwort-Archiv: Target group

I spread an idea!

An increasing number of specialists produce more and more information. The knowledge of the world doubles every five to fifteen years. The amount of data in the public Internet (2012) contains 26.7 Exabyte. That corresponds 66750-times of all books ever written. One Exabyte are 1018 byte = 1.000.000.000 .000.000.000 Byte. The daily ideas that develop all people day by day at work are not included. Especially the idea that you developed.

 Zahraeder

After the idea is available, it should be spread everywhere. Besides ‘classical’ marketing, a particularly designed idea finds almost automatically its way to the audience. The components of the idea are prepared for this purpose in such a way that they reach the target group with new tools, like the use of imitation, training, mouth propaganda and Trojans.

During the spreading, it is, above all, important that the target group is motivated and can take over and use the idea in a simple way. Four kinds of selection criteria help the target group. The attention is attracted, when the idea is completely new and can be used and conveyed in an easy way. The more lasting the qualities are, the target group can benefit more from the idea. Accuracy is achieved through language and peculiarities of the target group during the dissemination. The idea always reinforces itself with purposeful repetition of specific elements.

Extend your idea with the following three steps. The elements create a contagious message.

  1. Illustrate your idea!
  2. Describe the Aura of the idea! (1)
  3. Define the Sphere of the idea! (2)

Now, your idea can be conveyed and discussed. In contrast to a prepared plan that provides detailed descriptions to solve a task, the idea is still open for changes and new elements.

(1) The Aura consists of the common denominator, the existing assumptions and the aspects that make the content attractive.

(2) The Sphere includes the trigger, the qualities and the benefit as well as the values of the content.

Further information:

Same series:

I need an idea – Now!

I sense an idea

I have an idea!

 

Verbal Smoke Bombs

In times of the continuous production and distribution of news, the attention of the target group is the most important currency. Negative novelties damage in this context particularly people, who depend at most on the public opinion: Politicians and the stock market.

Ansprache

They need regularly formulations that let them appear in positive light. The following approaches are used, if the actual news is mediocre or even bad.

  • Proclaiming normality
    Sometimes things happen that do not correspond with expectations. Then, they simply make normality out of the current situation. „It is completely normal that… “
  • Focusing on positive results
    At the end of a project a positive impression evolves by describing the results and by concealing shortcomings.  They make successful partial results to the overall success of the project. “We achieved the following results.”
  • Demonstrating decisiveness
    They show resoluteness by deciding explicitly something banal and emphasizing it. The target group will mainly remember the decisiveness – „We decided unanimously to reflect about further steps“
  • Complaining about the lack of information
    They do not want to face a negative fact. In this case they doubt the existence of the problem due to the lack of information. “We are lacking the complete information.”
  • Planning pro-active action
    If the truth cannot be denied, they announce a plan that will provide new insights in a near future. „We installed a task force for… “

If you do not want to lose your credibility, be more specific and avoid these vague formulations.