Schlagwort-Archiv: Communication

The complete palette affects more and better

As soon as people work together, it is necessary to exchange information. For executives communication is an important function in the context of their leadership tasks *1. The following aspects can be realized through respective measures.

  • The self-understanding will be exchanged.
  • The business model is becoming tangible for everybody.
  • The future direction will be understandable.
  • The tasks, the authority and the responsibility will be substantiated.
  • The rumormongers are dammed through the achieved transparency.
  • The common knowledge is made accessible to all.

Messages affect more and better by using the entire pallete.

Kommunikation

The entire pallete of communication consists of the following objects: Words, pictures, sounds and events.

  • Verbal exchange is determined by the choice of the words, the expression and the topic development. Which are the substantial keywords, stigma words, names, artificial terms as well as synonyms and antonyms? Which modalities should be used (e.g. must, may)? Which metaphors support the topic development?
  • Visual communication consists of the choice of the motives as well as the visual aspects and laws. Which motives represent the topic (e.g. landscapes, people)? Which type of visualization is favorable? Which visual laws have an advantage (e.g. similarity, coherence)?
  • Auditory exchange of information consists also of the choice of the motives as well as the tonal aspects and laws. Which motives represent the topic (e.g. language, music)? Which type of sound is favorable? Which auditory laws have an advantage (e.g. simultaneousness, harmony)?
  • Meetings differ in the type and the form. Which type of communication is most suitable (e.g. event, publication)? Which form is favorable (e.g. workshop, video, discussion)?

The use of the entire pallete increases the attention and the understanding of the target group. In any topic, several elements of the pallete can be used.

*1) Further leadership tasks are the self-management, the conception, the coordination, and the cooperation

The metaphor – The key into the deep

The most important hurdles to exchange information are the attention of the target group and the sustained remembering of contents. Messages always stands in competition with the other flood of information. People memorize particularly well emotional contents, since these connect easily with existing experiences. A key into the deep of the consciousness is the metaphor.

Keyintodeep

The metaphor works like a Trojan horse that gets easily from outside to inside (see also: Meta model of the language). It links basic qualities and insights with the message that is conveyed. Through the surprising link, it activates the attention and keeps it longer in mind.

The following elements facilitate the finding and the formulation of a metaphor.

  • Metaphor group
    Describe your target group and use the found characteristics for the meaningful development of the metaphor, e.g. John Doe and his everyday experience.
  • Metaphor field
    Find a common area of life that is familiar to all and releases emotions, e.g. technology. Then, the metaphor can consist of things, activities or roles, e.g. a closed door with a lock and a key.
  • Metaphor attributes
    The actual characteristics of the metaphor are derived from context-related procedures, relations and logical levels, e.g. closed doors can be opened with a key.

The usage of the various channels of perception strengthens the effect. Your message is better memorized, when you use the language, the jargon, of your target group and show a not necessarily realistic picture of your message.

Bottom line: The metaphor is a key from the surface structure into the deep structure. The narrative elements in word and picture create the desired attention and improve the retentivity.