After one-hundred months of weekly blogging, I’m getting out of this routine. In 2013, I started with fifteen categories (see the Categories pull-down menu on the right) without having a long-term plan in mind. The selection of topics arose spontaneously over time. They are mostly about communication, management, meaning design, change management, and governance. In addition, I categorized all posts with over 3300 tags. The word cloud on the right side highlights the most frequent keywords using the font size. The most used English keywords are metaphor, communication, change, context, and rules. In this post, I summarize my insights from over eight years.
How much effort was needed?
In the absence of an attendance recorder, the creation was not measured. The effort for the more than 420 articles results mainly from the two languages – German and English. I aim for about 500 words per post. The present articles contain between 300 and 1700 words. On average, I estimate the effort for a bilingual article to be eight hours per week. The range goes from four hours to several days. Several thousand hours or more than 400 PD have been accumulated.
What my writing process looks like
For me, an important lesson learned is the path from idea to publication. The typical procedure looks like the following.
- Preparing the topic
The first step is to develop a subject that seems worth sharing, mainly researching the related aspects. It consists of the individual parts, the context, and the coherent structure. In addition, I develop a simplified visualization of the topic and transfer it into a symbolic image. Only after I structured the whole, I start writing. In individual cases, this can take weeks.
- Writing and revising the draft
With the topic in mind, I write the first version in German. The model gets transferred into a verbal form – describing the terms, explaining the context, and showing examples. In the end, I summarize the findings at the end. This version matures overnight, and I revise it on one of the following days. Now I look dissociated at the text as if it were from somebody else. As soon as nothing bothers me, I run the spelling and grammar check (currently: Grammarly). Based on the suggestions, I revise the sentences and fix mistakes. To make the text more understandable, I identify abstract terms and awkward passages with Blablameter.
- Translate and revise the text
The matured text gets now translated. I’ve been using software (formerly SYSTRAN and now DEEPL) for years to get a rough translation. I revise the English version until I don’t get stuck either. The English text is then cleansed from errors and awkward phrasing using Grammarly. While editing the English text, I adjust in parallel the German one to keep both versions in sync. Later, it would be more difficult to find the changed positions again.
- Having the texts read aloud
After the text is available in German and English, I have it read aloud. I found out that listening is another effective way to improve a text. For this purpose, I use the Text-to-Speech reader TextAloud. While listening, I can either walk around or close my eyes. On the other hand, the program reads the FULL text, i.e., without skipping paragraphs. In this way, I discover other errors and weak points in my wording, which I otherwise overread. Here again, I revise the German and English versions side by side, as described above.
- Making the final correction
Some texts do not pass the fourth step satisfactorily. In this case, they slip into the hold file and are completely revised sometimes later. If the texts survive the follow-up, a final correction is made using Duden-Mentor and Grammarly. With this, the articles are done.
- Publishing the blogpost
When publishing, the texts are uploaded to memecon.info and tagged with keywords. Most of the time, I have several articles in the pipeline. Since I publish only one topic a week, several finished posts accumulate over time. Because of this preliminary work, I have a buffer for the weekly release. Besides, I collect ideas for topics and half-finished texts in a development file. The writing process ends with the upload. I publish in the order of uploading. In rare cases, the articles are re-sharpened after some time.
Some topics resist publication. They do not immediately fit together coherently. The explanations are too awkward, or doubts arise about the article. Then that fragment remains in the development file until I resolve the concerns. The flow typically ensures that I reach an end more easily and do not “endlessly” fine-tune the expression. In a week, the flow ideally takes eight hours.
What I have learned
A blog cannot be taken for granted. Depending on the claim, a text requires much research time, and I collect evidence in a particular folder. Otherwise, it becomes difficult to find the sources later. Revising texts involves discipline. The writing process and the software I mentioned help, and they “force” one to edit the complete text. Reading aloud has proven to be particularly effective. The quality of the voices is now so good that I over-hear the shortcomings, such as the particular intonation and speech errors.
The chosen weekly rhythm of uploading one article on the weekend was crucial for the present texts was. With one family-related exception, I kept this rhythm up – in addition to my work. The daily readers drove me. The most popular text is MPPI – The indicator for project problems with over 10,000 views. Followed by Contacts with a difference with about 8,000 views, Das Meer – die ideale Metapher für eine Vision (over 6,600 views), Free willing – Deciding without obligation (6,311 views), and Der Berg – die ideale Metapher für ein Ziel (5,803 views). Today, I would not use that many keywords because it makes it more difficult to cluster the topics. In any case, the built-in full-text search makes it easier to find texts.
In the future, I’ll put my energy into books. The first titles kept me busy for a long time. memenotes – Food for thought for rethinkers (see video) is a bilingual collection of thought-provoking ideas that I have collected over the years and put into notebook form. Denke/Th!nk (see video) is a small book that should awaken the reader’s creativity. In the context of business and personal initiatives, the images, topic tableaus, processes, and templates inspire new ideas. More books are in the making, and I redirect my blogging routine there.
I do not the end memecon.info, but I switch to an irregular rhythm. I hope that the current topics will continue to arouse keen interest.