Schlagwort-Archive: Points of view

The simple formula for a text

You have decided to put your “Hello world” in writing on the way. The finalized text already floats in front of your inner eye. However, the path from your imagination to paper or into the computer requires guard rails which keep you on track. In contrast to the content of a text, the formal composition follows a surprisingly simple formula.

The following outline provides simple hints for blog posts, articles or book chapters – also for you.

Organize your content!

You know what you want to write. You have your own personal style. You keep exchanging ideas with others. These are perfect conditions to develop your text. Now the task is to organize your train of thought. Know what you want to achieve, what messages you have, and in what order you develop your argument by making a sketch.

Track down your target group!

The focus on a specific target group is crucial for the impact of your text. Do you already have a notion of your readers? You have any idea what they are interested in? You know their jargon? With these ideas you will find suitable words, choose a text tone and encourage the readers to persevere ‘til the end of the text and eventually consider your text consciously. With PERYOU a kind of dialogue with the reader is possible that provokes new insights.

Use the signal effect of the title!

Most readers decide based on titles within one to two seconds whether to continue reading or not. This no longer applies only to the web, but also to printed matter. The headline sticks out of the flowing text and shows at a glance, what the reader can hope for. This is especially true for the headline of an article. In addition, paragraph/chapter headings provide quick access to the flow of thought. In a few words, you phrase solutions, advantages and incentives that bring new points of view to the target group.

Start with a glimpse!

Take advantage of an entry that further increases the stimulated interest. With this pretension, the introduction, you can create a frame for the reader that makes the later main part catchier. You place a comprehensible context, prepare for the main messages and provide each individual with reasons to continue to read. Anticipate the essential questions of your target group and provoke the readership with skeptical statements.

Convey the points of view!

Your actual messages and explanations unfold in the main section. This part is the most extensive and requires a suspense curve that captivates the reader. This is achieved with section titles (see above), which give the reader an overview and spurs on curiosity continuously. In addition, you should make sure that the content provides readers with explanations, options and value as well as clarifies the overall message.

End with an outlook for more!

Be careful not to abruptly leave the reader behind after your argument has been conclusively concluded. Make sure that your message still has an impact by creating a reverberation with an outlook. After the text is before the text. Summarize the new insights for the readers and create a bridge to further topics – it is advantageous if you already have the next text in mind and can refer to it.

Bottom line: You will already be dealing with the above topics. And somehow the points mentioned are clear to everyone. Nevertheless, it helps to refresh them from time to time. Of course you have your contents in front of your eyes. And you know who you’re writing for. You know the signal effect of a title. And you’ll probably use an introduction to effectively frame your messages and to look outside the box. Yet, it is always helpful to be aware of the above variables, which make up the simple formula. Not to forget the additional design elements that can further enhance the expediency of a text, such as the page layout, font sizes and formats, as well as visualizations of all kinds.

Right or wrong – a question of the point of view?

Still thirty years ago, you one reached the public by means of special channels – daily papers, magazines, radio, and television. Nowadays, everybody can place its expression in the Internet and latently reach three billion people. Without the filters of the professional news makers the question arises, which information is right or wrong. Nevertheless, there was always fake news. This goes from a German cell of the Ku-Klux-clan, to the stone louse invented by Loriot (a German humorist), to the Hitler diaries that were published by the Stern (a German magazine). News developed in such a way are nothing else than lies. However, where does the truth begin and where does the lie ends? Right and wrong is maybe a question of the point of view.

A look at some aspects clarifies the difficulty.

  • Points of view make a difference
    Depending on where you are and into which direction you are looking, you see facts differently. The point of view is limited in any case. The involvement determines what you see and evaluate. If you belong to the group of victims, the unjustified act is your focus. Perpetrators are looking on the conclusive reason of their action. As an outsider you have a neutral standpoint due to missing background information. But which point of view is eventually right or wrong?
  • Contacts make a difference
    A second-hand report provides mostly different, contradictory perceptions. The statements are determined likewise by the role (see above). Additionally the perceptions are limited by the filters of the Meta model of the language. Contents are simply erased or generalized or distorted. How can you tell, what is right or wrong?
  • Culture makes a difference
    Depending on the affiliation to a culture differs for example the kind of information exchange, the dealing of people or the description of the time factors. The style leads to detailed or vague reports, depending on the presuppositions based on the prior knowledge of the target group. Cultural emphasis by looking at individual persons or at groups makes a difference. The handling of time leads also to a justifying look at the past or a simple description of the present or a consideration of future consequences. What is then correct or wrong?

The quest for truth was asked by all philosophers since the ancient Greeks. With the Internet there is a medium that can be used by everybody to reach everybody. Thus, it opens the flood gates for spreading all conceivable statements. What corresponds to the truth or at least gets close to it, is not finally decidable due to the different points of view. The attempt to create neutral authorities for the certification of contents, will not fix this issue.

Bottom line: In the absence of a guaranteed truth, we must learn to deal with different versions of facts. As soon as we understand that different perspectives produce different, possible realities, we are warned and it will be easier to deal attentively with the presented proclamations. In the end depends right or wrong on the standpoint – except in case of a deliberately intended lie.